メールマガジン バックナンバー
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外国人モニターによる日本製品レポート Vol.15 2008年10月配信
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No.45
●Natinality：British
●Birth Year：50's
●Sex：Male
●Product Name： Beer
●Good / bad ：
Advantages:
It is one of the best selling, premier beers in Japan. One of it's key advantages is its price which is at the lower end of the pricing scale. It was the first beer sold in Japan that offered a fuller flavoured, hoppy taste. Though new to the Japanese palate this beer soon caught on and is now one of the country's best sellers.
Disadvantages:
Its key disadvantage is that it has now been copied by other manufacturers and faces still competition in the market.
●Improving idea：
The product flavour is perfect, however it sales could be improved in several ways. Firstly, the can design looks dated. A more modern, up to date design targeted at the younger generation (20s and 30s) may improve sales. Secondly, a marketing strategy and TV commercial campaign showing that it's 'cool' to drink it may be advantageous. Lastly, celebrity endorsement by stars who are well respected by the main target customer base would be a good idea.
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No.46
●Natinality：Brazilian
●Birth Year：20's
●Sex：Female
●Product Name： Notebook PC
●Good / bad ：
The newest notebooks are amazing. They really improve our lives. If you are living abroad, and you want to keep in touch with your family, a notebook becames the best thing you could have. I bought here in japan one this brand, and I dont have complaints about it. But, I really dont like the windows vista...is too heavy and the computer becames faster than a turtle. That is the only problem. The windows vista.
●Improving idea：
Maybe the new products should not have the windows vista...maybe is better if they come with a old version or if the customer could choice what they want to install (without extra payment) would be perfect. Something strange about the newest computer is that they dont come anymore with the install cds! To avoid the black market they do that, but I think its totally unfair.
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No.47
●Natinality：AUSTRALIAN
●Birth Year：30's
●Sex：Male
●Product Name： BANANA
●Good / bad ：
BANANAS IN JAPAN ARE AVAILABLE IN MANY PLACES AND ARE OF GOOD QUALITY. THEY ARE A GREAT HEALTHY ENERGY SOURCE AND FULL OF VITAMINS. THEY COME IN THEIR OWN NATURAL COVER AND ARE SIMPLE TO EAT. ALL IN ALL A GREAT NATURAL, HANDY FOOD.
●Improving idea：
THE PRODUCT ITSELF IS FINE. THERE IS JUST NO NEED TO WRAP IT UP IN PLASTIC AS IT ALREADY COMES IN ITS OWN NATURAL CASING. IT IS USUALLY PUT IN A PLASTIC BAG WHEN YOU BUY IT SO IT IS A LITTLE SILLY TO SEE A SINGLE BANANA IN PLASTIC SITTING ON A STORE SHEL
F. THIS OVER WRAPPING IS NOT NEEDED AND ONLY ADDS TO THE EXCESS RUBBISH PROBLEM OF THE GLOBE.
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