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外国人モニターによる日本製品レポート Vol.21 2009年4月配信

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No.63

●Natinality:Australian
●Birth Year:20's
●Sex:Female

●Product Name: ultrasonic machine
●Good / bad :
.one of the advantage of this product is its unique function.it can wash metal accesaries and other exquiste items such as watch and glasses, it is the first time I have ever seen this kind of machine and it is the first daily product of the ultrasonic technology. other advantage is its considerate design ,for example, it has an extra tray for samll items, and a watch holder, which can protect the items from beinjg scratched during the cleaning process. disadvantage is only can be used where electricity power is 110v,and only Japanese instructions

●Improving idea:
This machine can be improved in two aspects. First, in terms of the product itself, to enlarge the range of items that can be washed by this machine, such as jellwery , and watches that are weak to waves.Second, in terms of the consumption of this machine,to enlarge its market by offering different labguages versions of instructions, and by adjusting this machine to be used in many countries that have different electricity power than 110v.
In this way this machine will be popular not only by Japanese people, but also foreigners such as me, not only favored by office ladies but also housewives, because they always complain it is too chaotic to maintain jewllery such as my mother.

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No.64

●Natinality:American
●Birth Year:50's
●Sex:Male

●Product Name:Beverage
●Good / bad :
This is a very refreshing beverage with a very low price, just 130 yen for a 500 ml bottle. It comes in several flavors, but Hop & Grapefruit is my favorite. It is great after a bath. The main advantages are that it tastes great, there are NO calories and there is NO alcohol. It helps me keep my weight down.

●Improving idea:
New flavors should be developed regularly to keep its line in the news. Adults require non-alcoholic, low-calorie soft drinks, but most soft drinks are for children and are too sweet. Possible it flavors include raspberry herb, mint sage, ume-shiso and yuzu-apricot. These can be created with flavoring essences that add no calories to the product. "Diet" doesn't need to be bad tasting.

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No.65

●Natinality:Nigerian
●Birth Year:30's
●Sex:Male

●Product Name:Takoyaki Ichiban.
●Good / bad :
Advantages:
1. It helps so much in the daily-strugle for life's daily tug-of-war.
2. Low cost and can be easily purchased.
3. Good for health.
4. As far as Japan is concerned, its one of the good local foods.
5. So delicious and can be consumed at all times.

Disadvantages:
1. Unfortunately, cannot be purchased in almost every part of Japan.
2. Can be sticky & dirty if not well taken care-of.
3. Can cause stomach up-set if taken in large quantity.

●Improving idea:
From my own view-point, this product can be improved by;
1. Making it available to all convenient stores.
2. Good packaging and freshly-long-lasting taste.
3. Easy to consume and can be used as fast food/lunch by many busy people.
4. Most Gaikokujin are not used to Japanese local foods, but with Takoyaki and its taste, they can at least feel better.
5. Well packed Takoyaki can be a good gift to Gaijin because Osaka well knowned for that. I think, No Gaijin will hate Kansai-Osaka.

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