メールマガジン バックナンバー
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外国人モニターによる日本製品レポート Vol.28 2009年11月配信
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No.84
●Natinality：Australian
●Birth Year：20's
●Gender：Male
●Product Name：Mp3 Player
●Good / bad ：
I love my A company Mp3 player because I can switch on its special noise cancelling function and it immediately takes me away from reality to another world. Whether I'm on the train, plane, or walking the noisey streets of Shibuya I can transport myself to a pe
aceful world filled with music ofmy choosing. Its slim line features are chic and its large display screen make it very easy to use. I never leave home without it. The only disadvantage of this product is that the headphones are diffiuclt to store. The wir
es tend to easily become tangled which can be frustrating.
●Improving idea：
I think A company should use their new bluetooth headphone technology for all audio music players. This would remove the need for wires which can easily become tangled. It would probably also make A company Mp3 players more attractive to consumers and therefore have the added benefit of re-capturing some of the market share it has lost to Apple in recent years as a result of the Ipod boom.
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No.85
●Natinality：Malaysian
●Birth Year：30's
●Gender：Female
●Product Name：Milk Chocolate, Dark Chocolate
●Good / bad ：
Being an ardent fan of chocolates, this was the first thing i bought when i came to japan. I must say A company chocolates are the best chocolates here in japan. It's creamy and chocolaty and just melts in the mouth.
These chocolates also come in various sizes; from bars, to mini snack sizes. This makes it convenient for any one to have them anytime and anywhere, and it fits into my handbag with no problem at all.
●Improving idea：
My suggestion will be for A company to have vending machines where chocolates are sold. This will be convenient for us to have any kind of A company Chocolates anywhere.
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No.86
●Natinality：USA
●Birth Year：40's
●Gender：Male
●Product Name：Shoes
●Good / bad ：
This product advantages come in its workmanship coupled with the pricing. It is well-made and provides the opportunity to have the shoe re-soled after wear and tear. The product line has various types of shoes, from sports, casual, dress, and sandals. I
n addition, they also have sales on their shoes from time to time.
Given the quality of the product, the company has continued to do well in the shoe market. Also keeping a shoe guarantee helps in its selection as a shoe.
●Improving idea：
Improving this product could be looking for ecological materials that will decompose naturally in the environment at a reasonable rate. Possibly providing certified shoe repair shops for its brand of shoe that meet the same quality expected of their shoe makers.
Lastly, they could provide reasonable discounts to buyers for purchasing a set amount of non-sale products. It could be set at a monetary range and number of products bought.
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